Digital Marketing Manager

Toronto, Ontario, Canada

Description

We are looking for a Sr. Digital Marketing Manager to help support the marketing and revenue generation efforts for Nelson Education’s Pre-Kindergarten to Grade 12 marketing business unit. We are looking for a data-driven marketer with a proven track record across a variety of marketing channels. You must have in-depth experience in demand generation, conversation and campaign optimization. This role will have the responsibility of end-to-end management of the digital marketing strategy for the Pre-Kindergarten to Grade 12 channels.


The successful candidate will have experience using email, paid/organic search, display advertising, social media etc., to identify, engage, nurture and convert prospects. S/he should be intimately familiar with using a Marketing Automation Platform, the concepts and best practices of drip campaigns, lead scoring, multichannel tracking, and content marketing. In addition, s/he will have responsibility for managing the customer online experience in efforts to drive online sales and maximize ROI.


Responsibilities:



Requirements

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